Are You Struggling To Convert Prospects to Paying Clients?

convert leads convert prospects interior design business mastering sales sales conversations selling authentically Mar 28, 2022

If you’d asked me my feelings about sales conversations when I first started my interior design business, I would have cringed.

I loved talking to people about their project and hearing about the transformation they wanted to bring about.

And I was able to 'feel their space' and come up with creative ideas, which - along with all my years of project management experience - meant I knew I could help them.

But I couldn’t connect the two.

I’d have countless meetings and “conversations” and guess what happened?

I’d hardly ever convert prospects into clients. I'd run multi-million pound projects from London's City Hall, but I couldn't convince someone to let me design their £20k bathroom.

I was frustrated and felt like a failure. Because let’s face it: it doesn’t matter how good you are, and it doesn’t matter how many enquiries you get; if you don’t know how to turn those leads into paying clients, you don’t have a business…

I knew it was something I needed to crack and so I set off to learn all I could about sales psychology, and overcome the limiting beliefs I had about myself and my worth.

And with that knowledge I could suddenly see clearly where I was going wrong:

🤦🏼‍♀️  I dominated the conversation and made it about me - not from a place of arrogance at all but from a deep place of insecurity.

🤦🏼‍♀️  Instead of allowing them to explain why they needed ME, I was constantly trying to prove my credibility and worthiness.

🤦🏼‍♀️  I was so keen to tell clients all about my services I wasn't listening to what they were telling me about what they most wanted (at a deeper level than simply what colour the kitchen should be painted), so I couldn’t articulate how my services would create the beautiful transformation they desired.

🤦🏼‍♀️  I approached every sales conversation with the thought of "please let them like me" rather than an objective assessment of whether we were a good fit for each other. And let's be honest - no one buys desperation.

Mastering sales and creating value-based proposals is what allowed me to scale my business and is now at the heart of what I work on with my clients:

If you know you need support to sell with confidence then check out the links below...

 

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Katy x