Your Audience Wants More Than Just Pretty Pictures

audience authentic marketing interior design clients marketing marketing for interior designers Mar 28, 2022

Right now I only focus on two areas of marketing content for my business: Instagram and these weekly emails.

I’m learning that the content people engage with the most tends to be where I’m giving updates on what’s going on behind-the-scenes, or where I’m at in the moment.

Where I'm simply sharing how I'm doing life and business.

I wanted to share this with you because sometimes it's easy to think our marketing content should be nothing less than impeccably styled photos of our beautiful work, or only posting when we're doing something exciting.

But for content to move people from simply liking our work to actually being excited to invest in our services it has to go beyond that.

Your audience wants authenticity.

To feel a connection.

To know whether the way you design, think, deliver, and generally live your life, aligns with their values.

They don't just want 'perfect' - they want to know how you approach a problem, how you move through it and what you achieve by doing so.

Note - this often means showing up, even when things aren’t 'perfect'.

During the early stages of building your business, it's very common to want to play it safe -

"Be professional!"

"Make it magazine-worthy!"

"Don't be too you - clients only care about your designs!"

I get it (I experienced all this) - but here's the thing 👇🏻

Your ideal client will be prepared to pay a premium for your services when they can see the VALUE they are getting.

Part of this, of course, is the beautiful end result. But they also want to see -

💫  How you look after your clients.

💫  How you work with contractors, suppliers and your team.

💫  How you deal with the unexpected.

💫  How your personality and view of the world shape the experience they would have of working with you.

By sharing more of what you do and how you do it, you’re giving your ideal client the opportunity to witness your process - the same process in which you’ll actively lead them should they choose to work with you.

It shows them why you’re someone they desire to work with, to invest in, to trust with their transformation.

If you're ready to show up powerfully in your marketing then head to the links below and come and say hi over on Instagram. My DMs are always open x

 

 

Liked this?

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Together we grow your interior design business.

Katy x