Why your "eye for design" isn't enough

audience business growth interior design business interior design professionals Jun 10, 2022

How are we all feeling after the past 2.5 years?
Bit tired?
The interior design industry has been booming but it has been against a backdrop of global supply chain issues, fluctuating lead times, contractor shortages and rising inflation.

It's safe to say your clients need more from you than just an "eye for design".

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 They need you to lead and coordinate others.

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 To remain calm in the face of uncertainty.

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 To project professionalism and confidence.

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 To show up with integrity and transparency.

This isn't about having a contract and a nice letterhead.

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  It's about being the sort of person who knows how to price their services properly.

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  Who is capable of having a difficult conversation.

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  Who is experienced enough to lead themselves and their client through the choppy waters of a many-months-long project.

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 Who is experienced enough to lead themselves and their client through the choppy waters of a many-months-long project.

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 Who can foresee problems and craft expert solutions that go way beyond a curtain header detail.

Do you learn how to do this stuff in design school? No.

Do you need to learn how to do this stuff. Absolutely.

Because here's the good news -

Better clients are willing to pay MORE for expertise.

Yes they need to buy into your aesthetic but the differentiating factor in whether they choose to hire you will be your expertise and integrity. THIS is the source of your power in the buy-sell relationship and beyond into project delivery.

We're not born knowing how to do this stuff. Expertise is built.

And we do it by getting laser-focused on our business.

Our skills & experience.

Our positioning.

Our delivery.

This is at the heart of what I work on with my clients. If you know you need support which takes you beyond "having an eye for design" click here to learn more about my private coaching.

Liked this?

❤️  Learn more about my 1:1 Coaching here

 💻  Read more Articles on how to grow your interior design here 

👋🏻  Find me on Instagram here

 🗓️ Book your Free Business Consultation here

Together we grow your interior design business.

Katy x