I've Made So Many Mistakes

I've Made So Many Mistakes

interior design interior design business marketing strategy Jun 23, 2022

When I first started my interior design business I made so many mistakes.

🤦‍♀️ I knew I needed clients but lacked the confidence to market my services, so was wholly reliant on referrals.

🤦‍♀️ Despite previously managing multi-million pound budgets in London’s City Hall I could barely pluck up the courage to charge in the hundreds for my own services, and because I didn’t understand the psychology behind why people buy, my selling strategy was basically "please like me".

🤦‍♀️ I was so eager to build a project portfolio I had zero standards around who I would take on as a client and then was so keen to make them happy that I shied away from difficult conversations, even when they were long overdue.

🤦‍♀️ I bought into the belief that a business that fitted around my life wasn’t a business that could ever be wildly profitable.

I was working all the hours to prove my worth but my business results showed that it was in no way getting me where I wanted. Because I never invested in any kind of support I had no one mirroring back to me that my approach was failing me. I literally wasn’t making any money.

Then one day enough was enough.

I set off to learn as much as I could about marketing & pricing strategies, sales psychology, and to overcome the limiting beliefs I had about myself, money and what it is to be the leader of a business.

Through a lot of deep strategic and mindset work, I was finally able to show up, empowered, as the expert I really was - with real standards around who I would work with and the prices I would charge.

I upped my game in terms of mastering the business finances, putting in place the systems that would support me in scaling, and developing the mindset that would allow me to sell & deliver my services with confidence.

When I was approached by another interior designer who asked "can you help me to run my business the way you run yours" I knew that the methodologies I was creating could support others, and that’s when Design & Align was born.

My private coaching is now booked out with interior designers who are getting incredible results using the strategies that I teach around marketing, selling and mindset. And now, for the first time, I’m making these tools & strategies available in a group program setting.

I'm super excited and am going to be sharing more details soon, but for now drop your details here to be among the very first to know more (and access a super special never-to-be-repeated introductory price 💰)

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Together we grow your interior design business.

Katy x